This booth at the show was all about SkyBaby.
Polly Pockets is coming out with a line of toy cars for girls. Fifty 'collectible' convertible models, half in pink. They have a play set too, called 'Race to the Mall' where you launch the car on a track, it drives up to the mall, and drops Polly's purchases in the back of the car!
Here's a video of the lady giving her whole spiel:
http://www.youtube.com/watch?v=HLwr1AUJ7vw