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Extended family...
When Saturn first started they played up this "family" concept of selling cars and retaining customers. Looked good on commercials and I'm sure it sold some too. But I never really bought it and at the very least looked at it as a cult fad that would soon fade away.
Then I was invited in...
I like to support American products, but from day one with our Sky I've felt something more. Something told me Saturn cared about how "I" felt as a person, not just a customer with money they wanted to get out of my wallet.
...and they acted like family...
At one point during my time in the TLC tent I watched "Bennie" go through 3 $60 cup holders to make sure the one he installed fit and worked just right... over his shoulder were Company executives, who could have easily encouraged him to make the first one fit, but they didn't. Then before sending me on my way, I was repeatedly asked if there was anything else wrong that they could look into.
...and they did what family does, go the extra mile...
From a promotional viewpoint, they could have easily gotten rave reviews with just the plant tour and a few engineers standing around discussing the merits of their design. But they obviously went above and beyond with all they did. I got to meet the boys and girls who birthed our baby, delivered her to me, and even did a TLC tent checkup. In our conversations we found common interests and enjoyed a laugh together.
From Mecca-1 they hooked me on the Sky and Mecca-2 made me feel like family.
...so now I'm in and liking what I see... so when is our next family reunion, Mecca-3?
R1chy
BTW - Next year I WANT to sit at the kids table!!!
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8 SEP - In the drivers seat and now a ...
“Permanent Big Grin” : Confessions of a Sky owner
Last edited by R1chy : 05-14-2008 at 08:22 PM.
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