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#1 (permalink) |
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Moderator
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General Motors/Saturn announce new Advertising Campaign
This was mailed to me this AM from Saturn -- Keep a watch for this!
"Saturn is breaking a new advertising campaign today. Right now, you can go to the MSN homepage (www.msn.com) and click on a link to one of the new TV spots. Tonight, TV ads will appear on the "King of Queens" and "How I Met Your Mother." USA Today will have a print ad tomorrow." As a Saturn Brand Advocate - I am getting information from Saturn, that I can pass along to you.
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Find out about my radio show http://www.anj.westpm.net Founder: www.chicagolandroadsters.com Rick Tinley Park Delivered June 15, 2006 VIN - 3099 Sunburst Yellow Name - Sunni1 IL License # - YLO SKY 1 |
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#3 (permalink) |
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First 2000 Sr. Member
Join Date: Jun 2005
Location: Marietta, South Carolina and Guelph, ON Canada
Posts: 1,081
My Photos: (2)
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Thank you, just watched it quick . lookin good!!!!!!!!!!!
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JOIN US FOR 2009 TAIL OF THE DRAGON There once was a Kappa named Chili Who loved the back roads that were hilly Afraid of no turn She made those hoops burn I tell you that girl is a dilly BY DRUID
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#4 (permalink) |
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First 2000 Sr. Member
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Thanks for the link, it was a pretty cool video.
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Mark Black Onyx B/R Interior 5-Speed XM*MP3*6-Disk*Monsoon Stereo 18in Chrome Wheels _00565_ GM CAI Mud Flaps Stubby Antenna KS Little Chromies Chrome L/P Frame 1ST 1000 Badge Windscreen by http://www.windrestrictor.com |
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#5 (permalink) |
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First 2000 Sr. Member
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Can anyone explain this!!??
its shown in the commercial for a few seconds.
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Silver Pearl-Premium Int-Chrome Wheels-Spoiler-LSD Kappashield Chromies Stubby Antenna AEM Intake coming someday-dual exhaust,headers, SC! Last edited by usmc : 05-14-2007 at 04:35 PM. |
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#6 (permalink) | |
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First 2000 Sr. Member
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Quote:
) but then I realized the way it was placed implied it's a negative, and we're supposed to dislike it. It represented the old way of thinking about power when compared to the hybrid logo, like the smoke stacks vs. the solar panels and the huge bodybuilder vs. the lithe runner. Maybe we're headed back to the whole 'cars for people who don't like cars' thing. I'd be pretty sad to see a rewussification (<-technical term) of the brand that has come so far over the last 18 months. ![]() Last edited by reedred : 05-14-2007 at 10:44 PM. |
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#7 (permalink) |
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First 2000 Sr. Member
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I love the video! Very cool. Love how it harps on the "buy American if you're American" thing.
I don't think it's intended to be a 'wussification' (great word, btw, lol). Just showing that power can now be had in better, more efficient ways than previously. I believe that V12 bi-turbo is a European engine perhaps. Either that, or it's on one of the bigger GM trucks. It's never been in a Saturn that I know of. Besides, when Toyota is designing a 400-hp hybrid sports car that goes 0-60 in like 4 seconds, but still gets 30+ mpg, I don't think we're seeing any 'wussification'. :P Plus, this type of campaign should help GM in their quest to take some of the hybrid market. Very nice!
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- Aaron 07 SKY RL (technically the wife's car) Yellow Manual Spoiler Picked up 1/8/07! 3800 Produced 12/18/06 3000 as of 11/9/06 Deposit in May '06 |
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#8 (permalink) |
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First 2000 Sr. Member
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I saw the new commercial tonight! It was awesome. It actually had a Sky in it too! Most Saturn commercials barely ever show the Sky. I loved the "Rethink American" theme.
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Lucas Sky Redline Chili Pepper Red, black leather & top, auto, 6 CD/mp3, chrome wheels #KGMGCS Ordered: 06-24-06 3800 produced 10/24/06 4b00 Bayed 10/26/06 4106 Release bailment 10/27/06 4200 Shipped 10/27/06 HOME 11-27-06!! |
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#10 (permalink) |
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Administrator
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Hmmm... I saw the V12 biturbo and saw it as 'jusxtaposition'.
They were showing the 'classical, testosterone-laced' images of what it means to have 'status'. (V12 biturbo with a bajillion horsepower) then they made some statement about status or something and flashed the "hybrid" symbol...
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In principio creavit Bob Caelum... Magister Caelum Sum!!! No, I'm NOT Bob Lutz... Link to Forum Rules/Guidelines/Etiquette Link to Sky Specification Estimates/Sky FAQ |
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#11 (permalink) |
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First 2000 Sr. Member
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The Saturn Website has adopted the new marketing scheme also (sorry if this is old news)... http://www.saturn.com/
You can see the "Rethink" comparisons in the opening flash presentation. I liked the previous marketing but I guess its a changing game...
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1994 SC2 (Obituary) 2007 SKY (Thread 'n Pics) VIN 326 5 spd, black trim, chromies, XM 6-disc, deck spoiler, LSD |
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