A few years ago, Akio Toyoda, the president of Toyota Motor and grandson of the company’s founder, lamented that there was no passion in Toyota’s vehicle lineup. He vowed to make cars that people would lust after and that would be fun to drive.
It appears he succeeded with the Scion FR-S, a nimble, rear-wheel-drive sports coupe that is flying out of Toyota showrooms. Introduced in June with a sticker price of $25,255, the FR-S (and its virtual twin, the Subaru BR-Z) is an affordable sports car that has proven especially popular with young, college-educated men. “The demand has been terrific,” according to Toyota spokesman Greg Thome, who says Scion expects to sell about 11,000 this year.
The problem is that supply is limited. Dealers can barely keep it in stock, selling each one within an average of just 15 days of its arrival in the showroom. Most cars are in dealer inventory for about two months before they are sold. Subaru, which manufactures both cars in Japan, is facing the same problem. The BR-Z is selling in an average of 18 days. The companies haven’t announced any plans to increase production, which means they’ll likely remain hard to get in 2013.
They’re not the only cars in short supply these days. Ford Motor‘s new C-Max hybrid is also a hot-seller, spending an average of just 17 days on dealer lots. Ford says fuel economy is now the top purchase consideration for car buyers and that customers are excited about having an alternative to the top-selling Toyota Prius hybrid. Ford has promoted the C-Max as a hybrid that doesn’t sacrifice driving fun, performance and technology.
Forbes checked with automotive researcher Edmunds.com to find out which cars are the most scarce this season. Edmunds.com tracks average days to turn, which is the average number of days vehicles were in dealer inventory before a customer drives them away.
10 hardest cars to find for 2013 - Yahoo! Autos