Being an old Pontiac guy from way back when, the demise of the excitement was to mismanagement and boring designs imo. I tend to agree with it was on the way back, with the solstice & coupe, the GTO and G8, with others on the way per the article and Big Bob.
To me at least it's what my generation grew up with, the big sedan with a V8 powered rear wheel cruiser. My dad owned a 53 or 54 Pontiac, so I remember it sort of, until he bought the 63 Impala SS, and took the family on a cross country tour of America one summer. A trip of a life time, to see the U.S.A. in a Chevy. The excitement brand of the muscle cars of the 60's was in full swing back the, gas was dirt cheap. Big block power with the room for a family of five if you needed it. Today things are different as we all know. New regulations, restrictions, materials and usage by the public, the buying power of the consumer was how your line up changed or didn't. You went with the flow, or got left behind by the increased sales of your competitors.
Race day. Sunday... Sunday.. win on Sunday, sale on Monday. So what is the new model on the showroom floor of the local dealer. Let's drive by and take a look. See the same thing or something different? What can I afford that fits the bill. We still do that today, abit for fwd eco hybrids. 2 door coupes seemed to disappear from the market, the four door was and is the only option, for the most part. Still it is you and your money, our choice not the mfg. or the salesman. Buy what you like and can afford. A Kappa or big ole pick up, a family cruiser with room for all our stuff, to the eco box that gets 48 mpg. $$$$
Ours or the mfg? The government's money during the bailout that saved some companies, cuts had to be made somewhere and Pontiac and Saturn were on the chopping block. Many car mfgs. have disappeared over the years through out our history and life times. It is what it is.
I read this article, thanks for posting it Robo, as my mind is on up coming Father's Day, and the Nationals trip. I took a few things away from it, that IF Pontiac was still around what would we be seeing in the showroom. Another version of a Chevy or devalued Caddy? Yes some of the models could have been saved, and rebadged. Could have or should have we will never know.
$$$$ still comes down to that:
* but the Feds said "yeah, let's just, how much money have you made on pontiac in the last 10 years?" and the answer was "nothing." So, it goes. And, when the guy who is handing you the check for 53 billion dollars says I don't want pontiac, drop pontiac or you don't get the money, it doesn't take you very long to make up your mind.
* So, I agree with you, I think Pontiac was a great, wonderful history, mismanaged for a number of years in the 80s and 90s and it was clearly on its way back, and we were starting to see a very good customer base in solstices and especially in the G8, which was favorably compared in a lot of road tests to the BMW 5-series, people would say dynamically the car is as good and it's more powerful and way cheaper, but that was too bad. but you can't go through Chapter 11 without some really harmful effects.
Billions of dollars. Hell for that much, I'd sell my Kappa. Here's your check, here are the keys, have a nice permagrin. I never knew this car had that much excitement in it. Why did they ever get rid of it in the first place? Go ask GM or the government they know.
As good as a BMW 5 series... come on now. Big Bob worked for them so he must know something about the brand and line up. More powerful and cheaper, that grabs the consumer and his buying powers attention right from the get go. Still up to you whether you want that 5 series or something different.. like the Kappa. I bought it cause it fit my budget, it fit my excitement factor for driving, it is not something you see everyday out there among the masses of what the mfg's or the government thinks I should be buying or driving. To each his own I guess. From a car that gets you from point A to point B, to one that puts a permagrin on your face, it was my choice, my bank account to what I am driving today, not the salesman or mfg. and certainly not the government.