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post #1 of 4 (permalink) Old 05-26-2009, 12:30 PM Thread Starter
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Mitsubishi Latest Candidate to Buy Saturn

Oddly, it seems as though Saturn is far more interesting and far more loved as the up-for auction arm of a doomed for bankruptcy company than it ever was as a regular old car brand. To date the Penske Automotive Group, automaker Nissan/Renault and investment firm Telesto Ventures have all been cited as potential buyers. Now we can add Mitsubishi to that list.

According to a report in the Detroit News the Japanese automaker is in talks with GM to supply its vehicles to the existing Saturn dealership network. The move would see Mitsu expand its number of dealerships in the U.S. by 380 - up from the current 430 dealerships.

The move seems unlikely as Mitsubishi is suffering in the current economic downturn. In April the company sold just 3,919 vehicle in the U.S., down 55.9 percent from the same month in 2008.

Mitsubishi is, however, eager to gain a larger percentage of the U.S. market and until recently was even engaged in talks with Chrysler to bring a small electric car called the Peapod Mobility to the U.S.

The company does appear to be beefing up it's product line and rebranding its existing products. Company representatives have made it clear that the i MiEV electric micro-car (pictured above) will come to North America and a coupe version of the car has been explored in concept form. Additionally, Mitsu recently launched the Sportback version of the Lancer. As far as rebranding, the company is finally picking up on the success of the Lancer and Evo models and is giving that look to the rest of its line. We've already seen it with the 2009 Eclipse and the next generation Outlander promises to have an Evo-style nose.

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post #2 of 4 (permalink) Old 05-26-2009, 12:45 PM
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Would that make the SKY a ricer????

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post #3 of 4 (permalink) Old 05-26-2009, 01:38 PM
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Originally Posted by marklynn70 View Post
Would that make the SKY a ricer????
No. Its the people that buy cars that turn them into ricers...

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post #4 of 4 (permalink) Old 05-26-2009, 04:41 PM
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REPORT: Samsung looks to be most likely supplier to a Penske-owned Saturn
by Sam Abuelsamid on May 26th, 2009 at 10:27AM

As the bidding to take over over the Saturn brand from General Motors nears its conclusion, it looks increasingly likely that Roger Penske will walk away with the "prize." Regardless of who takes control, all Penske is slated to receive is a network of dealers and a brand name. GM has already announced it will cease producing new Saturn cars at the end of June 2009, which means the new owner will have to line up another company to provide products for those 380-odd stores. One of the rumors making the rounds is Renault would be a supplier, however, as GM learned trying to import the Astra from Europe, importing cars from the continent is not a viable business plan under current exchange rates. It turns out the supply of vehicles could come from Renault Samsung Motors, the small South Korean maker that's 80% owned by Renault. That's a plan that could be financially viable with vehicles based on shared Renault-Nissan platforms. Hyundai has demonstrated that South Korea can produce quality products and priced aggressively as Saturns.

[Source: Automotive News - Sub. Req.]

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