It's funny ... if it wasn't for the Sky, I would never have bought a Saturn product, much less a GM one.
Form follows function, and most of the manufacturers provide:
- a Chiclet Car (rounded econobox)
- a family hauler (SUV/crossover/minivan
- a truck
In varying degrees of size, quality, features and luxury, they fill their lines out with these basics, because most people need and have to make room in their budgets for one of the above. But in so doing, they tend to want to believe they are part of something bigger ... a heritage. As if cars had DNA.
So they look at the brand, and they look to the exotic options in that brand. The Corvette, the Acura RL, the Z car ... and they hope that some of the "magic" has rubbed off on their cars. "Yeah, my Taurus is a grocery hauler, but man that SHO can fly".
For Saturn, the image was always quality, well built Chiclets. At least that is what the non-Saturn initiate sees. By adding the Sky to the line-up, particularly the Redline, now you have a bloodline. Something to wow in the showroom while you write up the Mom mobile.
I think that the Saturn brand, if it is going to continue and be independent, is going to need the credibility a car like the Sky provides. It is proof of not only engineering aptitude, but also artistic design credibility. You can see one of these in the showroom and know that someone, somewhere "gets it" ... the lines, the stance, the posture tell the story.
Without it, Saturn is just another baghauler maker ... a commodity.