Someone is Trying to Trademark Pontiac and Oldsmobile and Will Probably Fail - Saturn Sky Forums: Saturn Sky Forum
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post #1 of 3 (permalink) Old 06-03-2016, 12:09 PM Thread Starter
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Someone is Trying to Trademark Pontiac and Oldsmobile and Will Probably Fail



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A Florida man is trying to trademark the Oldsmobile and Pontiac names.

Both brands flew under the General Motors banner when they existed, but Oldsmobile was phased out in 2004 while Pontiac received the same treatment in early 2010. Now a trademark application has appeared on the United States Patent and Trademark Office with Sylvan Mackaness of Olds Motor Works, Inc. trying to register both the Pontiac and Oldsmobile names. Mackaness appears to be an entrepreneur from St. Petersburg, Florida and itís interesting that he lists his company as Olds Motor Works, Inc., a similar company name that Oldsmobile used in 1897.

GMís trademarks for the two brands for use in automobiles has lapsed, but itís unlikely that Mackanessís application will be approved. It probably doesnít help his case that his application for Oldsmobile included as a specimen a picture of an Audi Type D race car from the 30s with the four-rings emblem removed.

Weíve reached out to Mackaness to ask about his plans for the trademarks, but still havenít heard back from him.
Read more about Someone is Trying to Trademark Pontiac and Oldsmobile and Will Probably Fail at AutoGuide.com.
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post #2 of 3 (permalink) Old 06-03-2016, 12:27 PM
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Interesting. Will be fun to see where this goes, if anywhere.


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post #3 of 3 (permalink) Old 06-03-2016, 02:53 PM
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Yes, interesting. Even if the registration isn't renewed, however, GM only has to use the names "for commerce" once every three years to maintain a common-law right to the trademark. Probably why the article says that Mackaness "will probably fail".

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