[ishot3bucks]

I don't know if this is already on the site...but the SKY is the lead picture in the article! They say "sexiest car for college kids" What about us 40+!
See if this link works! http://autos.aol.com/article/general/v2/_a/sexiest-cars-of-2006/20060503101809990001 (cut and paste if you have to)

 

[ggccg]

Perhaps they mean it's good for attracting college kids.

 

[skybeam]

no

they mean that this car is for college and younger people and anyone older just looks silly......j/k........I ask my parents if they wanted to drive mine and they said they would feel embarrassed.........

 

[ggccg]

they mean that this car is for college and younger people and anyone older just looks silly......j/k........I ask my parents if they wanted to drive mine and they said they would feel embarrassed.........

Well, Forbes is wrong. GM did not design this car with college kids in mind and by the profiles of members of this group, they seem to have been pretty much on target.

 

[SKYtime]

You are right about the Saturn customer profile. I read it at the dealership while he went to get an order form. The primary target was far from college kids.

 

[Rick Tinley Park]

Maybe parents buying their college kids a SKY for a car??:lol:



I don't think so...:nono: Perhaps I'd drive :driving: my SKY to visit the kids in school!

 

[1994SC2]

You are right about the Saturn customer profile. I read it at the dealership while he went to get an order form. The primary target was far from college kids.

I feel like there have been a lot of target markets Saturn has tried to reach, though college and younger kids never seemed to be one of them.

If you were to look at the first commercials for the Sky (no longer present but once on the Sky microsite) they were aimed at middle aged hard working Americans and family bodies who were looking for a break from a mundane day.

There have been promotional materials ("I am a roadster man") that have featured 20 something’s who appear to be the single and living alone with expendable income to buy a fun car. (This is my market btw)

The promotional tie in to Project Runway showed Saturn going after even another market.

Saturn has always been aware that they are a good first car for kids and college students and the Ion's marketing through MTV can show that. I think the Sky's target market does span across a wide range of groups; it’s just interesting to see where they have placed it.

 

[rick112]

There will be a lot of stupid looking College kids standing around waiting for a bus as Ernest and I (and a few of the other oldies but goodies) drive by in our Skys!:lol:

 

[Roadstar]

I think it is styled along the same ques as popular asian imports. So this brings it into a college person's area.

 

[SunneySky]

Its the ideal car for those of us who were college kids - long enough ago.. that we wouldn't mind being that age again.