i don't think it is as bad as some of the pontiac commercials with all the flashing lights and just glimpses of the cars... very distracting....brentil said:As I said at the SolForum this in my opinion is one of the worst commercials I've ever seen... I can't believe Saturn spent money on this.
This commercial makes no sense though.SkyMan 07 said:i don't think it is as bad as some of the pontiac commercials with all the flashing lights and just glimpses of the cars... very distracting....
I have seen a bunch of new Saturn commercials featuring the Sky.. and they are pretty good...
I know all about the Halo effect and brand association, I've been talking about that for these two cars since I joined these forums back in June of 2004.SkyBos said:Brentil, the purpose of the commercial is not to promote the Sky.
They've already sold out (or allocated) the Sky several times over.
The point of the commercial is to simply associate the Sky with the Saturn brand and to improve the image of all the other Saturns. The Sky is a "Halo" car that will generate traffic at Saturn dealerships and they hope sell other Saturns as well.
Saturn is using the Sky to re-introduce the Saturn brand and move the brand up-market. GM execs want to eventually make Saturn their own Acura.
I do think the commercial spot makes Saturns brand look better. By not drawing special attention to the Sky--it makes the viewer feel this is a typical Saturn--a really cool car and cool brand.
Did you notice that on the hgtv site the little SKY on the very top achieves the balanced rear end look through having NO EXHAUST SYSTEM at all?1994SC2 said:I do like the detail they put in to the rotating Sky at the top of the page on the microsite, its far better than the one on Saturn.com.