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http://www.freep.com/apps/pbcs.dll/article?AID=/20060630/BUSINESS01/606300356/1014

" Hyundai is considering building a performance car to create an aura of excitement for the brand and draw more customers to its showrooms."

"Hyundai probably would price the car below $25,000.... We could do a convertible based on either"

"Krafcik cited the Pontiac Solstice roadster as the best recent example of a successful halo car. Pontiac aims to sell fewer than 20,000 of the inexpensive little sports cars a year, but Hyundai's research showed that a remarkable 59% of visitors to Pontiac dealerships this year came because of the Solstice."
 
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