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A letter from Jill L. to the Saturn Retailers
"...Our brand is about building trusting, honest and forthright relationships with everyone who comes in contact with our brand.
The value proposition and the honesty with which our customers expect to be treated did not change with the introduction of the SKY. Most unfortunately, Saturn is hearing from customers who are outraged or extremely disappointed and disillusioned over the actions of some Retailers who are charging a premium for the SKY, and the press has picked up on what they describe as breach of the brand's historic promise to customers.
It is not an overstatement to say these actions threaten the future of the brand. For that reason, Saturn management fully expects that you will not market the SKY above M.S.R.P. Certainly, Retailers who advance the Saturn philosophy will receive as favorable treatment as is possible in line with our Retailer Agreement in the future allocation for the SKY....
I know I can count on you to have deep respect for what we have built together as the Saturn Brand.
Sincerely,
Jill Lajdziak
General Manager"
I cut out the non-relative information before and after that paragraph, but I wanted to share this with everyone to remind us all in all, Saturn does stand for something different.

"...Our brand is about building trusting, honest and forthright relationships with everyone who comes in contact with our brand.
The value proposition and the honesty with which our customers expect to be treated did not change with the introduction of the SKY. Most unfortunately, Saturn is hearing from customers who are outraged or extremely disappointed and disillusioned over the actions of some Retailers who are charging a premium for the SKY, and the press has picked up on what they describe as breach of the brand's historic promise to customers.
It is not an overstatement to say these actions threaten the future of the brand. For that reason, Saturn management fully expects that you will not market the SKY above M.S.R.P. Certainly, Retailers who advance the Saturn philosophy will receive as favorable treatment as is possible in line with our Retailer Agreement in the future allocation for the SKY....
I know I can count on you to have deep respect for what we have built together as the Saturn Brand.
Sincerely,
Jill Lajdziak
General Manager"
I cut out the non-relative information before and after that paragraph, but I wanted to share this with everyone to remind us all in all, Saturn does stand for something different.