I do not believe it would be legal for GM to actually have done this. This would be a serious antitrust violation.TexSon said:From the Saturn Fans site, GM's GM is telling the dealers they won't. :cheers:
Not neccessarily... we've read on here where multiple dealers in some large areas have decided to charge over MSRP for the base SKY. Especially with the extremely limited supply of RedLines, it would appear to me that some would-be buyers might either have to forgo buying one at MSRP for quite awhile, or pay the bucks. It all depends on how quick you want one, and whether you can find an MSRP dealer who doesn't already have more ppl on their waiting lists than they have allocations available.Lil GTO said:In the supply and demand game though, would not the supply at a dealership charging above MSRP exceed the demand of buyers at that dealership? especially in today's world of internet connectivity?
You're quite right. GM can recommend anything they want to to their dealers, as long as what they're recommneding isn't illegal. As to penalizing their dealers who ask over MSRP, they can justify it on the basis of several things, the most obvious being that for the dealers to do so would createI do't see how it could be a violation for the parent company to recommend to it's distributors that they should sell the car at MSRP - now, if GM tried to penalize any dealer who chose to sell above MSRP that would be different.
In the supply and demand game though, would not the supply at a dealership charging above MSRP exceed the demand of buyers at that dealership? especially in today's world of internet connectivity? If someone arrives at a Saturn dealer without ever having heard of or seen a Sky before and wants to pay $5k over sticker that may be okay. But for anyone not making an on the spot impluse decision how hard woudl it be to find another dealer not selling above MSRP?