Here's the Scoop on GM Warranties!
DJ GM Confirms Plan To Extend Warranties On 2007 Models >GM
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Dow Jones Real-Time News for InvestorsSM
1:08 p.m. 09/06/2006
By John D. Stoll
Of DOW JONES NEWSWIRES
DETROIT (Dow Jones)--General Motors Corp. (GM) on Wednesday said it will begin offering the best warranties in the car business on all of its vehicles in order to prove to American buyers that the auto maker has closed the quality gap with Japanese competitors.
GM is extending the so-called powertrain warranty on all 2007 models to five years, or 100,000 miles - with the offer expiring when one of the two guidelines is reached. The powertrain is composed of more than 900 key power components, such as the transmission and engine, which comprise "the expensive part of the vehicle," Mark LaNeve, GM's North America sales chief, said in a meeting with reporters.
The auto maker will provide free roadside assistance over the course of the warranty. GM was offering warranties of three years, or 36,000 miles, on non-luxury cars, and four years, or 50,000, on most luxury cars, such as Cadillacs and Hummers. The warranties had included complete "bumper-to-bumper" coverage and the company's old terms will continue to apply to bumper-to-bumper coverage on non-powertrain items, such as interior parts.
"We've been telling everyone how strong GM's cars and trucks are in terms of value, design and durability," GM Chief Executive Rick Wagoner said in a press release. The auto maker plans to launch a new advertising campaign Thursday to reinforce the message. The marketing tag line will be, "America's best coverage for America's biggest brand."
